• Sat. Dec 14th, 2024

Experts from the International Trade Center and Amfori express insights on Chinese brands’ sustainable strategies

Bywebmaster

Nov 28, 2024
Anna Jankowska, Program Officer in Trade Information at the International Trade Centre

November (AMSP/CGTN) – – Chinese SMEs are working to compete effectively in a challenging global market while also focusing on sustainability in their supply chains. Thus, experts from the International Trade Center and Amfori share key insights from the China International Supply Chain Expo.

“Trade intelligence plays a crucial role, because now, as we know, in the current uncertain, global context, access to timely, accurate, and reliable information on markets is crucial for firms of all sizes.  Now, big firms often have economic research departments that can help them find the information. But especially small and medium sized enterprises need tools and need information to help them identify and compare opportunities. This is why we’re really happy to cooperate with CCPIT on the Chinese version of the global trade help desk, which really helps businesses evaluate how economically attractive is a market, how much will it cost them to enter that market, what are the regulations and how can they comply?, and to also connect with potential partners and opportunities via e- commerce, via trade, finance, or even business partners,” said Anna Jankowska, Program Officer in Trade Information at the International Trade Centre.

Linda Kromjong, President of Amfori

For her part, Linda Kromjong, President of Amfori, pointed out that due diligence is not a one-time event; it is an ongoing process. “Initially, you establish policies and procedures, and allocate resources for response. It’s crucial to identify the highest risks in your business and assess these with your stakeholders. Based on these risks, you can prioritize where to focus your efforts, as it’s impossible to address everything at once due to limited resources. We need to drive change to ensure that you remain competitive in today’s challenging global supply chain environment. As I mentioned, reporting can be difficult, but we at Enforce are here to help. Our Enforce Sustainer Pass is designed to guide our members through their sustainability journey and ultimately assist them in reporting their actions effectively,” she said.

“When we discuss audits, we have a social program in place at 4:00 ABCI, as well as an environmental program at 4:00 ABAPI. These initiatives help our members by utilizing internationally recognized joint standards to build trust and foster collaboration. It’s important to ensure that you’re not going it alone or reinventing the wheel. This standard allows us to work together effectively. By collaborating, we can save time and resources while building trust within the supply chain,” added Amfori President Linda Kromjong.

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